SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(AMENDMENT NO. 2)*
BULL RUN CORPORATION
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(Name of Issuer)
Common Stock, $0.01 par value
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(Title of Class of Securities)
120182209
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(CUSIP Number)
October 1, 2003
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(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[ ] Rule 13d-1(b)
[X] Rule 13d-1(c)
[ ] Rule 13d-1(d)
* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
(Page 1 of 15 Pages)
CUSIP No. 120182209
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1. Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
GE CAPITAL EQUITY INVESTMENTS, INC.
I.R.S. #06-1268495
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2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)
(b) X
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3. SEC Use Only
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4. Citizenship or Place of Organization
Delaware
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Number of 5. Sole Voting Power: 0
Shares ------------------------------------------------
Beneficially 6. Shared Voting Power: 0
Owned by ------------------------------------------------
Each 7. Sole Dispositive Power: 0
Reporting ------------------------------------------------
Person With 8. Shared Dispositive Power: 0
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9. Aggregate Amount Beneficially Owned by Each Reporting Person
0
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10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
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11. Percent of Class Represented by Amount in Row (9)
0%
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12. Type of Reporting Person (See Instructions)
CO
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2
CUSIP No. 120182209
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1. Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
GENERAL ELECTRIC CAPITAL CORPORATION
I.R.S.#13-1500700
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2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)
(b) X
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3. SEC Use Only
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4. Citizenship or Place of Organization
Delaware
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Number of 5. Sole Voting Power: 0
Shares -----------------------------------------------
Beneficially 6. Shared Voting Power: 0
Owned by -----------------------------------------------
Each 7. Sole Dispositive Power: 0
Reporting -----------------------------------------------
Person With 8. Shared Dispositive Power: 0
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9. Aggregate Amount Beneficially Owned by Each Reporting Person: 0
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10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
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11. Percent of Class Represented by Amount in Row (9): 0
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12. Type of Reporting Person (See Instructions)
CO
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3
CUSIP No. 120182209
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1. Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
GENERAL ELECTRIC CAPITAL SERVICES, INC.
I.R.S.#06-1109503
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2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)
(b) X
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3. SEC Use Only
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4. Citizenship or Place of Organization
Delaware
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Number of 5. Sole Voting Power: Disclaimed (see 9 below)
Shares ------------------------------------------------
Beneficially 6. Shared Voting Power: Disclaimed (see 9 below)
Owned by -------------------------------------------------
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Each 7. Sole Dispositive Power: Disclaimed
(see 9 below)
Reporting -------------------------------------------------
Person With 8. Shared Dispositive Power: Disclaimed
(see 9 below)
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9. Aggregate Amount Beneficially Owned by Each Reporting Person:
Beneficial ownership of all shares is disclaimed by General Electric
Capital Services, Inc.
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10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
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11. Percent of Class Represented by Amount in Row (9): Not applicable
(see 9 above)
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12. Type of Reporting Person (See Instructions)
CO
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4
CUSIP No. 120182209
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1. Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
GENERAL ELECTRIC COMPANY
I.R.S. #14-0689340
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2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)
(b) X
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3. SEC Use Only
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4. Citizenship or Place of Organization
New York
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Number of 5. Sole Voting Power: Disclaimed (see 9 below)
Shares -----------------------------------------------------
Beneficially 6. Shared Voting Power: Disclaimed (see 9 below)
Owned by -----------------------------------------------------
Each 7. Sole Dispositive Power: Disclaimed (see 9 below)
Reporting -----------------------------------------------------
Person With 8. Shared Dispositive Power: Disclaimed (see 9 below)
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9. Aggregate Amount Beneficially Owned by Each Reporting Person:
Beneficial ownership of all shares is disclaimed by General Electric
Company
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10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
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11. Percent of Class Represented by Amount in Row (9): Not applicable
(see 9 above)
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12. Type of Reporting Person (See Instructions)
CO
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5
CUSIP No. 120182209
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1. Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
NBC SPORTS VENTURES, INC.
I.R.S. #13-3102615
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2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)
(b) X
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3. SEC Use Only
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4. Citizenship or Place of Organization
Delaware
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Number of 5. Sole Voting Power: 0
Shares ---------------------------------------------------------
Beneficially 6. Shared Voting Power: 0
Owned by ---------------------------------------------------------
Each 7. Sole Dispositive Power: 0
Reporting ---------------------------------------------------------
Person With 8. Shared Dispositive Power: 0
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9. Aggregate Amount Beneficially Owned by Each Reporting Person: 0
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10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
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11. Percent of Class Represented by Amount in Row (9): 0
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12. Type of Reporting Person (See Instructions)
CO
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6
CUSIP No. 120182209
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1. Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
NATIONAL BROADCASTING COMPANY, INC.
I.R.S. #14-1682529
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2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)
(b) X
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3. SEC Use Only
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4. Citizenship or Place of Organization
Delaware
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Number of 5. Sole Voting Power: Disclaimed (see 9 below)
Shares ---------------------------------------------------------
Beneficially 6. Shared Voting Power: Disclaimed (see 9 below)
Owned by ---------------------------------------------------------
Each 7. Sole Dispositive Power: Disclaimed (see 9 below)
Reporting ---------------------------------------------------------
Person With 8. Shared Dispositive Power: Disclaimed (see 9 below)
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9. Aggregate Amount Beneficially Owned by Each Reporting Person:
Beneficial ownership of all shares is disclaimed by National
Broadcasting Company, Inc.
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10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
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11. Percent of Class Represented by Amount in Row (9): Not applicable
(see 9 above)
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12. Type of Reporting Person (See Instructions)
CO
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7
CUSIP No. 120182209
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1. Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
NATIONAL BROADCASTING COMPANY HOLDING, INC.
I.R.S. #13-3448662
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2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)
(b) X
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3. SEC Use Only
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4. Citizenship or Place of Organization
Delaware
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Number of 5. Sole Voting Power: Disclaimed (see 9 below)
Shares ----------------------------------------------------------
Beneficially 6. Shared Voting Power: Disclaimed (see 9 below)
Owned by ----------------------------------------------------------
Each 7. Sole Dispositive Power: Disclaimed (see 9 below)
Reporting ----------------------------------------------------------
Person With 8. Shared Dispositive Power: Disclaimed (see 9 below)
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9. Aggregate Amount Beneficially Owned by Each Reporting Person:
Beneficial ownership of all shares is disclaimed by National
Broadcasting Company Holding, Inc.
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10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
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11. Percent of Class Represented by Amount in Row (9): Not applicable
(see 9 above)
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12. Type of Reporting Person (See Instructions)
CO
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8
ITEM 1.
(A) NAME OF ISSUER
Bull Run Corporation
(B) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES
4370 Peachtree Road, N.E.
Atlanta, Georgia 30319
ITEM 2.
(A) NAME OF PERSON FILING
This Schedule 13G is being filed by the following persons:
(i) GE Capital Equity Investments, Inc.;
(ii) General Electric Capital Corporation;
(iii) General Electric Capital Services, Inc.;
(iv) General Electric Company;
(v) NBC Sports Ventures, Inc;
(vi) National Broadcasting Company, Inc.; and
(vii) National Broadcasting Company Holding, Inc.
(B) ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE
GE Capital Equity Investments, Inc.
120 Long Ridge Road
Stamford, CT 06927
General Electric Capital Corporation
260 Long Ridge Road
Stamford, CT 06927
General Electric Capital Services, Inc.
260 Long Ridge Road
Stamford, CT 06927
General Electric Company
3135 Easton Turnpike
Fairfield, CT 06828
9
NBC Sports Ventures, Inc.
30 Rockefeller Plaza
New York, New York 10112
National Broadcasting Company, Inc.
30 Rockefeller Plaza
New York, New York 10112
National Broadcasting Company Holding, Inc.
30 Rockefeller Plaza
New York, New York 10112
(C) CITIZENSHIP
GE Capital Equity Investments, Inc. - Delaware
General Electric Capital Corporation - Delaware
General Electric Capital Services, Inc. - Delaware
General Electric Company - New York
NBC Sports Ventures, Inc. - Delaware
National Broadcasting Company, Inc. - Delaware
National Broadcasting Company Holding, Inc. - Delaware
(D) TITLE OF CLASS OF SECURITIES
Common Stock, $0.01 par value
(E) CUSIP NUMBER
120182209
ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TOSS.SS.240.13D-1(B) OR 240.13D-2
(B) OR (C), CHECK WHETHER THE PERSON FILING IS A:
(A) [ ] BROKER OR DEALER REGISTERED UNDER SECTION 15 OF THE
ACT (15 U.S.C. 78O).
(B) [ ] BANK AS DEFINED IN SECTION 3(A)(6) OF THE ACT (15
U.S.C. 78C).
(C) [ ] INSURANCE COMPANY AS DEFINED IN SECTION 3(A)(19) OF
THE ACT (15 U.S.C. 78C).
10
(D) [ ] INVESTMENT COMPANY REGISTERED UNDER SECTION 8 OF THE
INVESTMENT COMPANY ACT OF 1940 (15 U.S.C. 80A-8).
(E) [ ] AN INVESTMENT ADVISER IN ACCORDANCE WITH
SS.240.13D-1(B)(1)(II)(E);
(F) [ ] AN EMPLOYEE BENEFIT PLAN OR ENDOWMENT FUND IN
ACCORDANCE WITH SS.240.13D-1(B)(1)(II)(F);
(G) [ ] A PARENT HOLDING COMPANY OR CONTROL PERSON IN
ACCORDANCE WITH SS.240.13D-1(B)(1)(II)(G);
(H) [ ] A SAVINGS ASSOCIATION AS DEFINED IN SECTION 3(B) OF
THE FEDERAL DEPOSIT INSURANCE ACT (12 U.S.C. 1813);
(I) [ ] A CHURCH PLAN THAT IS EXCLUDED FROM THE DEFINITION
OF AN INVESTMENT COMPANY UNDER SECTION 3(C)(14) OF
THE INVESTMENT COMPANY ACT OF 1940 (15 U.S.C.
80A-3);
(J) [ ] GROUP, IN ACCORDANCE WITH SS.240.13D-1(B)(1)(II)(J).
ITEM 4. OWNERSHIP.*
Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.
(A) AMOUNT BENEFICIALLY OWNED:
See the response(s) to Item 9 on the attached cover
page(s).
(B) PERCENT OF CLASS:
See the response(s) to Item 11 on the attached cover
page(s).
(C) NUMBER OF SHARES AS TO WHICH THE PERSON HAS:
(I) SOLE POWER TO VOTE OR TO DIRECT THE VOTE:
See the response(s) to Item 5 on the attached
cover page(s).
(II) SHARED POWER TO VOTE OR TO DIRECT THE VOTE:
See the response(s) to Item 6 on the attached
cover page(s).
(III) SOLE POWER TO DISPOSE OR TO DIRECT THE DISPOSITION OF:
See the response(s) to Item 7 on the attached
cover page(s).
11
(IV) SHARED POWER TO DISPOSE OR TO DIRECT THE DISPOSITION OF:
See the response(s) to Item 8 on the attached
cover page(s).
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
If this statement is being filed to report the fact that as of the
date hereof the reporting person has ceased to be the beneficial owner of more
than five percent of the class of securities, check the following [X].
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
Not applicable.
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY OR CONTROL
PERSON.
See Exhibits 99.4 and 99.5.
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.
Not applicable.
ITEM 9. NOTICE OF DISSOLUTION OF GROUP.
Not applicable.
ITEM 10. CERTIFICATION.
By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.
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* Each of General Electric Capital Services, Inc., General Electric
Company, National Broadcasting Company, Inc. and National Broadcasting Company
Holding, Inc. hereby disclaims beneficial ownership of the shares of Common
Stock of Bull Run Corporation owned by GE Capital Equity Investments, Inc. and
NBC Sports Ventures, Inc. General Electric Capital Corporation and GE Capital
Equity Investments, Inc. disclaim beneficial ownership of the shares of Common
Stock of Bull Run Corporation owned by NBC Sports Ventures, Inc., which
disclaims beneficial ownership of the shares of Common Stock of Bull Run
Corporation owned by GE Capital Equity Investments, Inc.
12
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 11, 2004
GE CAPITAL EQUITY INVESTMENTS, INC.
By: /s/ Frank Ertl
------------------------------------------
Name: Frank Ertl
Title: Senior Vice President, Chief
Financial Officer and Treasurer
GENERAL ELECTRIC CAPITAL CORPORATION
By: /s/ Frank Ertl
------------------------------------------
Name: Frank Ertl
Title: Department Operations Manager
GENERAL ELECTRIC CAPITAL SERVICES, INC.
By: /s/ Frank Ertl
------------------------------------------
Name: Frank Ertl
Title: Attorney-in-Fact
GENERAL ELECTRIC COMPANY
By: /s/ Frank Ertl
------------------------------------------
Name: Frank Ertl
Title: Attorney-in-Fact
NBC SPORTS VENTURES, INC.
By: /s/ Elizabeth A. Newell
------------------------------------------
Name: Elizabeth A. Newell
Title: Assistant Secretary
13
NATIONAL BROADCASTING COMPANY, INC.
By: /s/ Elizabeth A. Newell
------------------------------------------
Name: Elizabeth A. Newell
Title: Assistant Secretary
NATIONAL BROADCASTING
COMPANY HOLDING., INC.
By: /s/ Elizabeth A. Newell
------------------------------------------
Name: Elizabeth A. Newell
Title: Assistant Secretary
14
INDEX TO EXHIBITS
Exhibit No. Exhibit
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99.1 Joint Filing Agreement, dated February 11, 2004,
among GE Capital Equity Investments, Inc., General
Electric Capital Corporation, General Electric
Capital Services, Inc., General Electric Company,
NBC Sports Ventures, Inc., National Broadcasting
Company, Inc. and National Broadcasting Company
Holding, Inc. to file a joint statement on Schedule
13G
99.2 Power of Attorney Executed by General Electric
Capital Services, Inc.
99.3 Power of Attorney Executed by General Electric
Company
99.4 Item 7 Information for General Electric Capital
Corporation, General Electric Capital Services, Inc.
and General Electric Company
99.5 Item 7 Information for National Broadcasting
Company, Inc., National Broadcasting Company
Holding, Inc. and General Electric Company
15