The World's Most 'Liked' Brands

The word "like" has taken a whole new meaning in the age of social media, with Facebook's ubiquitous "like" functionality allowing users to quickly share content across the social network. When users click a button to show they "like" a Facebook page, they are effectively signing up for continued interactions with that page and the entity behind it. Corporations have increasingly made social media connectivity an important aspect of their marketing campaigns, allowing them to communicate with their customers, develop their brand, and even offer special promotions.