Walgreens Honored on Fortune Magazine’s Annual Change the World List

Company’s innovative program recognized for encouraging people to engage in healthy habits

SOURCE: Walgreens Boots Alliance

SUMMARY:

Walgreens Honored on Fortune Magazine’s Annual Change the World List

Company’s innovative program recognized for encouraging people to engage in healthy habits

DESCRIPTION:

Walgreens has made Fortune magazine’s 2019 Change the World list, taking the #13 spot on this annual list, which highlights companies that leverage their businesses to drive profit and to create societal good. The company is honored for its Balance Rewards for healthy choices® (BRhc) digital wellness program, which currently has more than 850,000 active members nationwide.

Walgreens is part of Walgreens Boots Alliance (WBA), the first global pharmacy-led, health and wellbeing enterprise, whose businesses also include Boots UK, Boots Ireland and Alliance Healthcare.

“As a pharmacy business, we realize the tremendous opportunity to positively impact the health and wellbeing of people. This distinction from Fortune magazine connects so powerfully to our world view, which is that business is a force for good in society,” said Ornella Barra, Walgreens Boots Alliance (WBA) co-chief operating officer and the chairman of WBA’s Corporate Social Responsibility Committee.

BRhc goes beyond the standard Walgreens Balance Rewards loyalty program to reward individuals for their efforts to take healthier actions for a better life. The free app allows participants to log their steps and self-monitor glucose and blood pressure, so they can earn points and save money on their Walgreens purchases.

Over 3 million devices are currently connected to the Balance Rewards for healthy choices® program. 

Participants simply connect to the BRhc app through their iPhone or Android phones, or through various apps such as FitBit, Google Fit, Apple Health and RunKeeper.

Walgreens also partners with companies to connect their health apps and health devices with the BRhc program. For example, the app connects to a variety of Walgreens brands and non-Walgreens brands blood pressure monitors.

Walgreens Digital Wellness Program Shows Research Based Benefits:

Balance Rewards for healthy choices® (BRhc) program is available nationwide. Peer-reviewed research supports that participants in the BRhc program are motivated by the program to engage in healthy behaviors:

  • People who use BRhc are more likely to adhere to medications, which is critical to managing chronic conditions, treating temporary conditions, and long-term health and well-being.
  • Seniors who use BRhc are more likely to get flu shots, which can reduce health risks associated with the flu. The flu can result in severe illness, even death, among older populations.
  • Participants tracking physical activity with the program averaged 3.7 miles per day.

Companies were ranked by a team of Fortune editors based on their own reporting and analysis, in partnership with Shared Value Initiative, a global platform for organizations seeking business solutions to social challenges, and FSG, a nonprofit social-impact consulting firm. Criteria included: (1) measurable social impact of the program, (2) business results of the program, (3) degree of innovation relative to others in its industry, and (4) the degree to which the program fits within the company’s overall strategy.

To learn more about Walgreens Boots Alliance’s Corporate Social Responsibility agenda, go here.

Tweet me: [email protected] is excited to make Fortune magazine's 2019 Change the World list, which honors companies that leverage their business to make a positive impact in society. #forceforgood #changetheworld http://bit.ly/2MoVGeo

KEYWORDS: Fortune magazine’s 2019 Change the World list, Walgreens Boots Alliance, NASDAQ-GS:WBA, Balance Rewards for healthy choices® (BRhc)

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