Planet Fitness to increase membership fee for first time in nearly 30 years

May 10, 2024 at 10:11 AM EDT

Planet Fitness’ classic gym membership will get $5 more expensive come summertime. The fitness chain is raising its classic membership to $15 a month for new members.

Planet Fitness’ classic gym membership will get more expensive for the first time in 26 years.

The cost of the classic membership will increase by $5 to $15 a month for new members, Planet Fitness executives said Thursday as they discussed the company’s first-quarter results. The increase will go into effect in the summertime.

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The fitness center chain has charged a monthly $10 fee for the tier for nearly three decades.

"Only new members who joined after it goes into effect will pay $15 for a monthly membership fee," CFO Thomas Fitzgerald said. "Current Classic Card members will continue to pay $10 for the duration of their membership."

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He said Planet Fitness is seeking to "further enhance the average unit volumes for our stores" with the membership price increase.